Marketing the film "The Wolf of Wall Street" from producer to audience.

Wolf of Wall Street was released on the Christmas of 2013, which would maximize its chances during the award seasons of 2014. The movie was marketed by a man named Josh Greenstein who is the "Chief Marketing Officer of Paramount Pictures. In an interview with "adweek" he reveals the different stages and processes of marketing films. I will be using the article to return an informed report on the marketing of Wolf of Wall Street.

Due to the nature of the the movie and its sexual content it's clear that it must be marketed to adults who can legally watch such material. The film also features Leonardo DiCaprio who can bring a massive following to the attention of the film which is also clearly what they have done. In the poster we can see that Leonardo is standing with a smug posture whilst an outrageous party is happening in the background. To anyone who doesn't know what the film is about the poster will draw many questions which should prompt the viewer to investigate further. The poster includes a partially naked woman which will appeal to men who see the poster. The poster depicts such a bizarre scenario such as the dwarf in flying attire, the monkey throwing money around and the marching band.


The poster also tells us that the movie is a  Scorsese picture who also has a massive following, all these factors will home into the viewers mind spurring them to look into the film even more. So from the above poster we can establish that the movie is aimed at mostly adult men.

The Wolf of Wall Street also used novelty advertisements to draw attention to the movie in places such as Sydney Australia.
Here they used advertisement boards with $10,000 real dollars inside floating around. The billboards were also guarded during the day with the money removed at night. This is quite an unusual advertisement due to the extreme lengths which can be put in place in order to run this ad. It's for these reason I believe they were going for the viral word of mouth attempt because of the quirkiness of the advert. It's sure to be something which would get people talking, which would further promote the film. This type of advertisement allows for maximum exposure as many people come and go throughout the day to use the bus. There's also people in the street which will be exposed to it. It's cost effective in that sense as only a couple of boards would need to be placed around the city where most people travelling around in the surrounding areas will surely come across it.


Here's another poster which incorporated a similar theme to the first one. However within this version we can establish what type of character DiCaprio plays due the nature of what's happening in the poster. Despite the movie having multiple well known celebrities it's clear that the marketing of the film has focused on the following which DiCaprio can bring to the table for the movies marketing. It almost every poster he's on the front without any of his co stars. It pays off because even casual cinema goers know who he is.

Within this poster we see DiCaprio in a more party like ethic, compared to the first poster where we see him not taking part in the party behind him. This poster would instantly appeal to younger audience as we associate them with enjoying wild parties more than the older members of our society.



Also building on the relationship between the audience and producers are the countless TV chat shows and interviews which cast and crew are offered to help promote the new film they're featuring in or have worked on. In this talk we get to hear Martin Scorsese, Leonardo DiCaprio & Jonah Hill talking about their upcoming film. These chat shows allow the audience to get a feel for the people who are responsible for creating the film. Usually providing a bigger insight into the motive behind the movie and how the people involved feel about the creation process. It's great publicity especially as the majority of the people within this interview are usually well received. Jonah Hill being a comedian he's probably involved within this interview to drum up some of the fan base he has claimed throughout his career. We also see Scorsese, the director who's obviously here to deliver his vision to the audience. And also Decaprio who's a very well established actor. These events are create PR for the upcoming film because of the great amount of insight they give the audience, if a potential audience member watches this talk and enjoys it. They'll be more likely to go and watch the film.




There's also première events which allow strong fans to get involved in the launch of the new film. these red carpet events allow fans to see the majority of the celebrities involved in the creation of the film. With multiple premières taking place all over the world, it makes for great publicity. From a producer stand point it's essential to target less popular areas in the market to try and tap into otherwise forgotten about audience members. In this image you can see the same main three faces involved in the premiere in Tokyo.